Rhis is a modern gin brand for celebrating everyday moments. With the right spirit, flavor, and quality, it can complement any evening. When developing Rhis originally, emphasis was placed on the power of influencer marketing. When revising this project a year later greater emphasis was placed on the larger market of young adults across major cities.

Rhis was originally created as a “feminine” gin brand. To serve a wider, more inclusive audience, Rhis has been repositioned as a modern gin brand. Further, the more traditionally feminine colors were edited to more closely align with the ingredients used in the production of gin.

My roles in this project included: ideation, supporting brand designer, packaging design, social strategy